#whitehairdontcare: A New Era in Beauty
When filmmaker Aishah Iqbal dares to ask, "Who gets to define beauty?", she embarks on a transformative journey through the beauty industry’s obsession with youth, challenging societal norms, and uncovering stories of resilience.
In #whitehairdontcare: A New Era in Beauty, Aishah Iqbal, a Marketing Executive & Filmmaker, embarks on a deeply personal journey to uncover the truth behind society's relentless pressures on women to conceal their natural signs of aging. Struggling with her own fears of her daughter growing older in this culture, she interviews women from diverse backgrounds who have chosen to embrace their aging hair, discovering the transformative power of defiance and self-acceptance.
As Aishah gains insight into the billion-dollar beauty industry's calculated campaign against aging hair through candid conversations with industry insiders, and social media influencers, she uncovers unrealistic standards imposed on women. Along the way, she encounters a growing movement—hair salons, social media influencers, and everyday women proudly redefining beauty by celebrating the natural diversity of aging.
Through these encounters, Aishah learns that this journey is not just about hair but about reclaiming inner strength, wisdom, and self-love. This documentary challenges outdated beauty standards, inspiring women everywhere to embrace their aging selves and rewrite the narrative of aging with pride and power.
Director: Aishah Iqbal
Aishah Iqbal isn't your typical filmmaker. With over 20 years of experience as a Marketing Executive in the Tech & Advertising industries, she brings a fresh lens and a passion for sparking conversation to her directorial debut. While new to filmmaking, her instincts as a storyteller are undeniable. Driven by her groundbreaking 100-day TikTok focus group, she's tapped into the burgeoning movement of women embracing their aging hair. Aishah's digital content on the topic has garnered a dedicated following across platforms like TikTok, Instagram, and LinkedIn.
How to Donate:
Donate by credit card at the Donate button on the top of this page. To donate by check or direct deposit, visit this page.
